playroom workshop snapshot

creating room for ideas

To us, the most important components in the process of innovation are space, time and culture.
Every company has to develop its own innovation culture. Therefore, agile methods and systems are needed to support this progress.

Form follows function. Room follows play.

An innovative environment is important and useful. Nevertheless, it is a tool kit which only gets effective through the right way of usage.
Only after exploring what the client wants to achieve, when expectations are defined and targets are set, we start with the conceptual design of methods and room elements.

Our Team

portrait rene massatti

Rene Massatti

Co-Founder & Managing Partner

Rene is a frequent workshop host and keynote speaker on 3 continents and has +17 years of experience in working with international corporates and organizations in the area of innovation management. He holds a master degree in economics, focusing on international marketing and management and is also lecturer for trend-based innovation at Vienna´s University of Business and Economics, the University of Applied Sciences in Business Administration in Zurich and the University of Colombo.

portrait alex wolf

Alexander Wolf

Co-Founder & Managing Partner

Alexander is the creative soul of Playroom. As the creative director, he focuses on the continuous development of room elements, be it on a client's request or to implement the latest trends and advances in terms of technology and processes. He graduated in Product and Industrial Design from the University of Art and Design in Linz. Along his career, he already founded an agency for product design and managed it successfully for 8 years while conceptualizing, developing and realizing numerous products, exhibition appearances and signposting systems.

portrait norbert hillinger

Norbert Hillinger


Norbert is originally from Austria, but lives and works in Berlin. For the last 10 years he has been active in trend and innovation consulting. He accompanies brands in the development of their innovation management process, provides consulting service in the application of new technologies and the conception of modern marketing campaigns. Additionally, he is a frequent keynote speaker and workshop host on future oriented topics. When he is not busy he tries to spend as much time as possible at the water to pursue another passion of his, kitesurfing.

portrait saskia wiencek

Saskia Wiencek

Project Manager

Saskia was born in Berlin and completed her studies of European Media Sciences in 2012. In her thesis she dealt with gamification. Since she attended the School of Design Thinking at the Hasso Plattner Institut (HPI), she has been working as a coach and plans and conducts workshops. Additionally, Saskia is working as an editor in the field of TV and documentaries. When not working, Saskia loves surfing and doing yoga.

portrait david stanoev

David Stanoev

Product Manager

The biggest thrill for David is to look into the future. At Playroom, he discovers how companies can get involved in trends and achieve innovations. Experiences in the startup and VC area, at a marketing agency, supporting a social venture in West Africa, in marketing & sales for IT companies and a legal training in the USA represent the cornerstones of his profile. His academic background is focused on Business Law and International Marketing.

portrait Nina Melbinger

Nina Melbinger

Product Designer

Nina is a native Viennese and currently studies Industrial Design at the University of Applied Arts Vienna ("Angewandte"). Also apart from her studies, Nina is engaging in both design and art. During an internship at the Guggenheim Collection in Venice, she deepened her passion for modern art. As she appreciates Italy for its richness in design and, she also spent six months in Milan to study interior design and art at the Politecnico di Milano. At Playroom, Nina is working at realizing projects in the areas of product development and graphic design.

portrait Nick Brunner

Nick Brunner

Project Manager

Nick, who was born and raised in Italy, currently lives in Vienna where he completed his studies in International Business Administration at the University of Economics and Business. Due to his specializations in international marketing management and consumer behavior, he has been constantly engaged in innovation and other future oriented topics, which is how he ultimately found his way to Playroom. When he is not holding some game ball in his hand, Nick is probably tinkling on his piano.

portrait Isabella Bogner-Schuster



Isabella acquired 22 years of experience in tax consultancy before changing fronts one year ago by making it her ambition to serve clients directly and to look after their corporate accounting. This way she can actively support the creative minds of Playroom behind the scenes with meaningful figures. She is a native Viennese and finds balance with her two favorite humans or by hiking cross-country - gladly doing so by savoring a good drop of wine and a wonderful view over vineyards.

Our Clients

playroom client A1
playroom client bmw
playroom client berger
playroom client visa
playroom client microsoft
playroom client bayer
playroom client microsoft
playroom client post
playroom client vaillant
playroom client vr smartfinanz
playroom client wuestenrot
playroom client deutsche-bank
playroom client endress+hauser
playroom client kelag
playroom client dkb